When a giant fork with a big juicy bite of steak isn’t enough to lure your customers, turn to smell. That’s what Bloom did with this giant, scented billboard.
Situated on a highway in Mooresville, USA, the billboard was promoting the supermarkets chain’s new brand of beef.
The billboard releases its steak scent at peak hour every day between 7 and 10am and 4 to 7pm. There’s been no word on the mental health of cattle in the area.
Insight
Pushing ideas one step further will often turn a nice idea into a 'talkable' idea.
