Disney is hoping online peer pressure will drive ticket sales to the upcoming movie “Toy Story 3”.
They have combined e-commerce with the powerful recommendation forces of social networking by creating a first-of-its-kind application which allows people to buy tickets directly within Facebook.
The application on the official Toy Story 3 Facebook page, allows North American movie goers to buy a ticket and then invite their Facebook friends to do the same all without leaving the popular social networking site.
Insight
Social networking platforms continue to offer enhanced opportunities for companies by bringing together e-commerce transactions and social media promotions.
