Apparently one 30 second spot on its own doesn’t come close to showcasing the range of products you can find at IKEA, so the furniture giant decided to take a full year instead.
With its 365 campaign, IKEA is featuring a new TV ad every day, with each one promoting different goods in the store under the tag line of “Every day is different”.
The campaign is still running, so why not check out the latest clips here.
Insight
Blurring the lines of entertainment and advertising, campaigns like this provide opportunities to create content that really lives the brand promise.
