Coined by many as the biggest mobile payment initiative this year, Apple Stores are now selling Square mobile credit card readers.
Users simply download the free Square app, plug the $9.95 reader into their iPod touch, iPhone 4 or iPad and can then make credit card transactions with a single swipe of their mobile devices.
Square users are charged 2.75% per transaction, but Apple is crediting $10 for every Square reader bought.
Insight
Innovative use of mobile technology can turn offline experiences into interactive worlds.
