You’d expect an aquarium campaign to feature some reference to water, right? Well, what if the advertisement relied on water to be viewed?
In a creative and unusual street campaign, an aquarium in Holland has utilised a technology where the image on the footpath only appears when wet.
The images are visible for six to eight weeks, with the company behind them claiming they have minimal environmental impacts. You can see the ads in action in this video.
Insight
If a medium doesn't exist for your brand or product, why not create a new one!
