Budweiser has launched an advertising campaign where the price for a cold beer is determined by the weather.
With the Budweiser Ice Cold Index mobile app, the hotter the day, the less you’ll pay for a Bud, with consumers receiving ‘free’ and ‘money-off’ vouchers to redeem at participating Index Bars.
A creative campaign that extends beyond traditional seasonal-based advertising.
Insight
With mobile-driven deals increasing in popularity, this approach could well be the future for retail and point-of-sale offers.
