If you’re a motorbike owner, you’ll know there’s not too much you can do with the large shipping crates they arrive in.
Designer Michael Kritzer has developed a crafty idea for Buell motorcycles to put those crates to good use. The Buell Cratetable can be assembled from parts pre-cut into the crate design and makes a perfect workbench.
Designed specifically with the typical Buell owner in mind (known as the hands-on engineer type), this is a great example of understanding your audience and offering a value-adding experience to a purchase.
Insight
Brand experiences don't need to end once consumers have finished with a product's packaging.
