Starbucks has teamed with pop-sensation Lady Gaga to launch SRCH; a two week digital scavenger hunt with Starbucks offers and exclusive Gaga prizes up for grabs.
The game starts when a customer scans a QR code located in-store. This then presents a series of clues and tasks such as decoding cryptic messages on various websites and blogs.
SRCH is designed to naturally gather more players and together with support from the world’s most powerful celebrity, the game is a fun and smart way for Starbucks to engage with its customers.
Insight
Using social platforms with already proven offline promotional concepts will ensure successful engagement.
