Diesel is bringing Facebook’s ‘Like’ button into the real world so that customers can ‘like’ any item they see in-store.
Shoppers simply use their phones to scan the QR codes attached to products to open up a site where they can ‘like’ the item and see other related outfits.
A picture of the item, and the fact they are shopping at Diesel, is then shared on the customer’s Facebook wall, prompting discussion and feedback from friends.
Insight
A great example of integrating online social behaviours with real life shopping.
