UNICEF has teamed with Google to turn common spelling mistakes into timely opportunities to donate to charity.
Using Google Chrome’s spelling feature, the Donate a Word campaign prompted people to donate to children’s education when a word was misspelt the search bar.
Right-clicking on the misspelt word presented an option to “Donate this word to UNICEF” with a link to the donation page.
Insight
Look for timely and relevant situations to deliver your brand message.
