Don’t you hate it when someone else walks past wearing the same t-shirt, that you bought from that out-of-the-way boutique that nobody else had heard of?
Swedish label, ONE of a TEE, may well be the solution to your problem. Founded in 2010, the online store lets customers decide just how unique they want their shirt to be, based on the geographical area in which they’ll be wearing it.
You could well be the only one in your city, country, continent or even in the world with your chosen design – with purchase costs scaling accordingly.
Insight
Demand for personalised and customised products is increasing as consumers seek 'one of a kind' experiences.
