Have you ever noticed that many animal lovers share surprisingly similar features to their beloved pets? Introducing Pedigree’s Doggelganger: a human to canine pairing service that matches willing owners with the perfect pooch in need of a home.
To find your Doggelganger, simply upload a picture of yourself and the site’s facial recognition software will match it to a homeless dog.
Complete with a personality profile on the dog and adoption information, the Doggelganger site is good fun for a great cause.
Insight
Campaigns that allow the audience to personally connect with your message can be memorable and successful in gaining action.
