Visitors to the Getty Museum in Los Angeles can now put on their Google Goggles to learn more about the artworks.
The permanent collection at the museum has been “Goggles-enabled” to display artist’s commentaries and other related information when a painting is scanned by the smartphone app.
The initiative is a great use of Google Googles that enhances the visitor’s real-world cultural experience through an interactive experience online.
Insight
Enhancing physical product through interactive technology offers brands the opportunity to create remarkable experiences.
