Coca-Cola and WWF have built the Philippines’ first plant-based billboard – showing the world how advertising can be truly eco-friendly.
Extending beyond the ‘greenwashing’ buzzword, the green billboard is helping to reduce air pollution and absorb around 47,000 pounds of carbon dioxide from the atmosphere each year.
Composed of 3,600 Fukien tea plants, each plant is contained in a recycled Coke bottle with organic compost and fertilisers.
Insight
Outdoor executions in public spaces have the ability to deliver powerful messages that connect with consumers through creation of remarkable experiences.
