Amsterdam’s Royal Zoo has shown that for a campaign to ‘go viral’ it doesn’t necessarily have to stay online.
To promote the “baby boom“, the Zoo created bus advertisements with removable stickers and encouraged passers by to spread the stickers around to promote the good news.
The colourful campaign saw stickers of baby animals plastered all over the city.
Insight
Creating a fun way to be involved in your campaign will help to spread your brand message.
