How do you make a billboard really noticeable? Make it tiny! Enter Smart car’s baby billboard campaign! In keeping with the car manufacturer’s ethics on being low-impact to the environment, Smart has introduced a series of low-impact miniature billboards across town.
The billboards, promoting the idea that ‘small is beautiful’, can be found sprouting up from the grass, attached to trees or mounted on walls.
Let this be a lesson that big is not always best!
Insight
Sometimes the most effective advertising ideas are the ones that start off small and translate into something big.
