What do you get when you put two volunteers dressed as pandas, one leaflet, and a shopping centre together? The greenest leaflet campaign in the world!
This WWF video sensation involved filming two pandas, with one leaflet between them, standing at either end of an escalator. Shoppers were handed the leaflet to read on their journey, and then handed the leaflet back to the other panda to be recycled for the next escalator traveller. WWF videoed the event and the captured footage once posted on the web reached over 285,000 people!
Insight
Creative stunts that provide for a fun way to deliver the message will get you noticed.
