DS4 Seekers, a fun new online and mobile competition from Citroen is using mapping technologies to create a multi-player game of hide and seek with the new DS4 model.
Players both hide and seek virtual Citroen DS4s across the Google Maps and Google Streetview worlds, with points earned for hiding and finding cars.
Each point gains an entry into the draw to win a new Citroen DS4. Players are given a new DS4 to hide each day and the more points they collect, the more chances they have to win.
Insight
With the increasing penetration of smartphones and demand for mobile connectivity, the world really can be a brand’s playground.
