Running low on ‘juice’? Vitamin Water has created an advertising campaign with a difference that allows commuters waiting at bus stops across America to charge their iPhones.
Vitamin Water, promoting itself as an “Alternative Energy Source”, is helping the energy hungry masses keep their iPhones charged by having a triple USB connected to bus shelter advertisements. And if you’re thirsty, you might choose to recharge your own batteries with one of their products.
Insight
Providing a free service at a time of need is a sure way to get your brand noticed.
