To promote $1 Drinks Days at McDonald’s in Vancouver, the store created an impressive ice sculpture containing over $4,000 Canadian Dollars.
Frozen in the shape of the iconic McDonald’s ‘M’, passersby could chip away at the sculpture to grab a dollar and purchase a drink at McDonalds.
A lot of hard work for a buck, but hey, what a great way to get Maccas fans involved in a promotion.
Insight
Interactive ads allow audiences to experience your brand message in ways not possible with traditional media.
