Last year, millions of YouTube users from around the world were encouraged to film a moment, an hour, or an entire day of their life on the 24th of July.
Not surprisingly, the YouTube community didn’t need much encouragement to turn the camera on themselves. The call-out received over 80,000 videos from 190 countries; some 4,500 hours of ordinary people doing such ordinary things as shaving, eating breakfast and playing with their children, as well as a few not-so-ordinary things like free-falling out of a plane, coming out to Grandma over the phone and biking around the world.
The footage has been culled into a 90-minute documentary called ‘Life in a Day’, with 25% of online ticket sales going to your favourite charity. This is one way to see the world, and with Ridley Scott involved you know it’s going to be amazing!
Insight
An incredible initiative that received worldwide support.
