Ever dreamt of swimming in beer? Newcastle Brown Ale launched a larger than life 3D installation at a San Diego raceway that allowed punters to look as if they were trapped inside a giant pint of Newcastle Brown Ale.
With one person in the drink, and the other taking the photo, those who uploaded their photo to Facebook received a free Newcastle Brown Ale t-shirt.
A clever and integrated campaign – Newcastle Brown Ale took their product to the people in a creative way, the audience took it to social media, and then took it back to the streets again when they walked around in their Newcastle branded t-shirts. Go Newcastle!
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