New York Bats are currently under threat of disease, so to raise awareness of their plight and start a conversation between bats and New York’s human inhabitants, a unique billboard was created.
The designers of the billboard constructed a high-tech system by which the bats’ high-pitched clicks were translated into written English on the digitally illuminated ad.
Live noises were picked up within the Bat Billboard, cross-referenced with known sounds from previous bat library recordings and transmitted for people to appreciate. The billboard also doubled as a cosy crash-pad for tired bats.
Insight
Perhaps a billboard like this could help with the bad press fruit bats have been receiving in Queensland recently.
