DeLoot London is a website and Facebook page that shows which local businesses were affected by the London riots, so you can support them by buying the stock that they have left, or have since gotten their hands on. The goal of this project: To make sure that not a single shop looted during the riots is forced to close.
Vendors and customers are encouraged to email in shops not listed on the map, with a short story of the damage done during the riots, and what they have available for sale. There is also a map which shows you where your money will do the most good.
Insight
A great story illustrating how Social Media can unite a community.
