Wouldn’t you love a billboard on your street corner that really came to life every now and again?
Heineken’s “Occasionally Perfect” billboard does just that. For most of the week, it’s just your average billboard, until it does in fact come to life. Heineken’s new campaign aims to create a series of perfect NYC moments centered around the billboard. The first ‘perfect moment’ turned the billboard into a stage for a surprise performance by “TV On The Radio”. The billboard, which is currently on the corner of Lafayette and Great Jones streets in Manhattan, may travel to other destinations during the campaign.
The effort was also teased on Heineken’s Facebook page and on Twitter with the #occasionallyperfect hashtag.
Insight
Heineken's Occasionally Perfect Billboard brings new meaning to the term 'Outdoor Advertising'.
