Just when you thought you had got your head around 3D, Ralph Lauren launches their ‘Design Your Own Polo Shirt’ Collection in 4D.
Ralph Lauren and Drive Productions have created a digital arts installation that brings 4D architectural projection mapping into a fashion store for the very first time. The installation, which was recently launched at KaDeWe, Berlin’s most famous trademark department store, will be featured for the entire month of August.
Ralph Lauren takes the audience on a visual journey, creating the illusion that images of models, products and even polo ponies are literally appearing beyond the walls and floating out into space and towards the audience.
The so-called fourth dimension also houses additional sensory effects, including sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection), timed in sequence with the show.
Insight
A campaign made very real for its audience by utilising sight, sound, touch and smell.
