1. 1. Ralph Lauren maps out Collection in 4D
  2. 2. De Loot London
  3. 3. Heineken’s Occasionally Perfect Billboard
  4. 4. Subject 0017
  5. 5. Mercedes Smashes Direct Mail
  6. 6. Viral ad of the week
  7. 7. Viral video of the week
  8. 8. Website of the week
  9. 9. App of the week
  10. 10. TV Ratings
  11.   That’s it for this week.

Subject 0017

Published on the 23rd August 2011

This ad for Burn Energy Drinks can only be described as epic, to the point that you’re almost sucked into wanting to see a movie made about this drink and its effects.

Rather than just highlighting the benefits of drinking ‘Burn Energy Drinks’, we follow a man only known as ‘Subject 0017′ who appears to be living with an affliction of some kind. Is he a Vampire? A Werewolf? No, he just appears to have a serious craving for a can of ‘Burn’. A brilliantly made ad, with all the suspense of a blockbuster cinema production.

Watch the ad here.

Insight

To truly capture their target audience, Burn has created not only an ad but a potentially viral short film.

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