Primeval 5, a brand new series on Sky about dinosaurs, has received large-scaled attention with an interactive movie trailer on YouTube. Keep your hand on your gun and finger on the trigger as the web is a dangerous place with dinosaurs taking over the world!
The interactive game goes above and beyond traditional ways of promoting new films and series, drawing audiences into the adventure and inviting viewers to help protect our very existence.
Strap yourself in, as when you watch this trailer and the dinosaurs attack, you’ll need to be ready to fire and re-load to make it out alive.
Insight
This trailer has been watched over 6 million times since its launch.
