Singapore’s biggest tip jar is a unique tipping machine created to promote the second season of ‘Can You Serve’, an eight part reality TV show dealing with customer service in Singapore.
The tipping machine integrated with Facebook, and for each ‘Like’ their Facebook page received, the machine gave a $1 tip.
By creating a unique and memorable way of promoting the show, the campaign drove new fans and also gave ‘tippers’ the chance to win a holiday.
Insight
A clever way to engage online audiences with real world interaction.
