ASOS has launched its Fall/Winter Collection campaign with a digital experience. The campaign, which will be housed at the Urban Tour website, features culture and fashion trends from seven cities around the globe, including Paris, Tokyo, London, Shanghai, New York, Los Angeles and Berlin.
Films of street performers form the initial focus for the campaign, and users are able to watch the performers in action, learn about them and even buy their outfits.
ASOS believes that it’s the movers and shakers on the streets that set global trends, and this campaign successfully introduces you to them.
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