How tough are you? Think you could hold your own against 148 hardened bikers?
Carlsberg Beer filled a cinema with angry looking biker types and left two seats spare in the middle of the cinema for unsuspecting viewers. The experiment was to see who would actually have the courage to sit down.
The brave couple that did were rewarded with a cheer from the gang and given Carslberg beers. Keep your eye out for the gentleman in the pink polo shirt who deserves a special applause for sitting down in his hot pink beacon amongst the sea of black.
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