Ever wondered if you could teach an old dog new tricks? Well in this case, you don’t need to!
To promote the newly fitted doggy cages in hire cars, Hertz, Stockholm launched a unique canine-friendly marketing campaign.
Thinking a little outside the letter box (and inbox), Hertz hid dog bones tagged with a URL and phone number, around lamp poles and under seats.
It wasn’t long before the four-legged friends sniffed out the tasty treats and returned the bone with Hertz’s marketing message to their owners.
Fad or Future?
Have your say and vote below.
