Coat hangers are finally about to get exciting.
Clothing retailer 109 Men’s in Tokyo has introduced an exclusive line of interactive, socially-connected hangers in stores.
The hangers sync up with digital displays in the store and prompt videos to play when the clothes are picked up by shoppers. Picking up a shirt might prompt suggestions of what you could put with it, or even change the store’s music or lighting.
The hangers also provide a 20 second rundown on the item you’ve picked up telling you who it might appeal to, its aesthetic and what other products will compliment it. Shopping in the future? Yes please!
Fad or Future?
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