Longer and wider than previous models, the sexy 2012 Volkswagen Beetle has called for a clever and captivating campaign.
Transforming what could have been a typical outdoor advertisement, VW used augmented reality to bring billboards to life.
By downloading the AR app to their smartphone, users could experience the curves of the new Beetle as the car zoomed around doing loops and wheelies.
Now that’s one juiced up Beetle!
Fad or Future?
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