Pedigree has launched the world’s first virtual dog walk as part of the Pedigree Adoption Drive.
The campaign invites pet lovers to take a real life rescue dog, Ripley on a virtual walk around the web, visiting national parks, coast and countryside,where users can play with him, make him bark and more. For every completed journey, Pedigree will donate £1 to the Adoption Drive until it reaches the £100,000 target.
With aim of saving the stray and abandoned dogs that are put down every day in the UK, the virtual dog walkers were encouraged to share the walk on Facebook and make a donation.
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