Some companies try to hide the ingredients of their products. Not Lay’s Chip company. If you’ve got a spare potato in your pocket you can trade it in to see how Lay’s make their chips.
The campaign called the Lay’s Machine has put their ‘secret’ front and center by showing people the process of making the chip via a unique vending machine.
Rather than a coin slot, you pop in your potato and watch as it is peeled, prepared and served inside the signature Lay’s packet.
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