Not long ago, all was quiet in the small Swiss mountain village of Obermutten. The village, with a population of eighty residents was known to virtually no-one except a few hikers passing through now and then.
Not any more! After launching a creative campaign on Facebook, over 60 million people around the world have now heard of the village and an unusual promise by the mayor of Obermutten.
The mayor promised that if you ‘Liked’ their page, your profile picture would be posted on the Commune’s official notice board. In no time at all, the board was completely covered with fans.
Since the campaign started, the Facebook page has increased to over 13,000 fans and the village is now coping with an influx of tourists and a serious lack of wall space.
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