Marks & Spencer has targeted last minute Valentine’s Day shoppers in London with a giant Augmented Reality billboard outside Waterloo Station.
By downloading the Aurasma Lite AR app on their Smartphones or tablets, shoppers can experience model Katya, as she comes to life on the billboard, recommending gifts from the M&S range of flowers and lingerie. Customers are then directed to purchase direct from their mobile devices.
Let’s hope Katya’s hi-tech advice inspired some purchases and brought some warmth to a chilly London!
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