From the dulcet tones of KRAFT’s “Golden Voice”, Ted Williams, comes this delightfully cheesy campaign asking fans of Macaroni & Cheese to help hungry people in the USA.
Simply tag your Valentine’s Day tweet with a #VoiceOfLove hashtag from February 12-14, and the posts will appear in Mr Williams’ virtual mailbox. He will then pick a number of tweets, and soulfully record them in a video posted to the brand’s YouTube channel.
Each tagged tweet will see a donation of 100 boxes of KRAFT Macaroni & Cheese to the Feeding America organisation, with a total of up to 100,000 boxes donated.
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