Men’s health is a notoriously tricky area for marketers – particularly when it concerns the more ‘sensitive’ regions.
Here’s a cheeky set of ads created for the League Against Cancer in Peru, with the aim of promoting self-checking.
By using simple line art illustrations on various pairs of briefs, the idea of getting “hands-on” with the crown jewels is addressed – all in the name of staying healthy of course!
Fad or Future?
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