Everyone remembers their first car right? No matter how old or new it was, or how many different coloured doors or ruined panels it might have had, the experience of your first car is something you never forget.
Subaru has taken this idea and transformed it into a social event through First Car Story – you tell the story of your very first car, you select a model, colour, condition, and even the nickname you gave it, and then add your own narration, animation and music in real time to develop your story into something memorable.
All of your friends can get in on the act as you tag and share your First Car Story experience with them. The site utilises beautiful handmade drawings and animation, and is a unique way of sharing a normally personal experience with the world in a very interesting way.
Visit this website First Car StoryInsight
With most other car brands tying their brands deeply into their own microsite campaigns, Subaru has taken an interesting angle in brand promotion through a social and user-generated experience - time to get nostalgic!
