Retailers are forever looking to enhance the in-store experience for customers. When so much is being bought online, any available technologies that help a potential sale over the line must be considered.
Sportswear brand New Balance has opened a flagship store in Boston which is offering a pick-up-and-play experience to store patrons. Using RFID technology in the shoe tags, each time a shoe is picked up from a wall display the relevant content is triggered on the in-store screens.
There are plans afoot (pardon the pun) to create an interactive altar, whereupon a Microsoft Surface table would recognise the shoes placed upon it and then tell the story behind that particular product line.
We’ll see this trend continuing as retailers strive to validate the in-store and hands-on experience for customers, which online-only outlets cannot replicate.
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