Puma in Mexico has recently incentivised shoppers to make a speedy purchase. In fact the speedier, the better – all in the name of a discount-based campaign called “The World’s Fastest Purchase”, designed to showcase its “FAAS 500” brand of running shoes.
Upon entering a store in Mexico City shoppers were prompted to press a big red button which started a timer on their ultimate speed-shopping challenge and issued a ticket. Once they had selected their purchase and returned to the register a second button was pushed to stop the clock.
10 minutes or less meant 5% off, and for those who could complete their shopping in less than 3 minutes a handy 20% discount was offered.
This was a great method of enriching the in-store experience, from a sports brand competing in an increasingly challenging retail environment.
What Next is a weekly newsletter published by Brisbane Advertising Agency BCM. We cover the very latest research, inspiration, trends and insights. With a team of over 80 specialist staff, BCM is one of Australia's largest independent advertising and communications agencies.