A new augmented reality campaign for Absolut Vodka has been put forward as a Future Lions 2012 entry. “Absolut Inspire” is attempting to create a new world without creative limitations.
The campaign is a fusion of the Google Street View platform combined with an app that allows you to create your own digital street art anywhere in the world, all seen through the augmented reality viewer.
The idea is for users to share their creativity with anybody from anywhere, discover the Absolut world and get inspired!
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