Using QR codes in advertising can be hit and miss, but here’s one recent example that really hit the bullseye.
This integrated campaign from South Korea’s Emart (just like a Walmart) used mobile to drive retail and e-tail sales.
Faced with the challenge of generating more sales during the lunchtime period, the idea was conceived to use a little help from Mother Nature between the hours of 12pm and 1pm – and create a unique experience for shoppers.
The “Sunny Sale” mobile homepage was accessible when the sunlight-revealed QR code was scanned. With the help of an Emart app, shoppers were able to download a $12 coupon and then purchase from a range of special offers, with direct home delivery offered.
The results have been impressive – 12,000 coupons sold, with Emart memberships up 58% and a 25% increase in lunchtime sales.
Fad or Future?
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