Getting stranded in the Arabian Desert would really test your survival skills. With a combination of sinkholes, deadly creatures and furnace-like heat, it sounds like the sort of challenge Bear Grylls would set for himself. Equip yourself with a Land Rover however, and the accompanying ultimate survival guide… and you might just get through it.
Land Rover’s Dubai agency has provided tips on how to master the flora and fauna, and the local topography, so it’s a must-have for the nomadic adventurer.
Reflective packaging can be used to signal for help and the metal spiral binding can be used for cooking. And if all else fails, well you can just EAT the book. Yes, it’s made from edible ink and paper and apparently will deliver the nutritional value of a cheeseburger.
If you’re one of the 5,000 existing customers who received this life-saving literature, or a new customer, you can start planning your trip now.
What Next is a weekly newsletter published by Brisbane Advertising Agency BCM. We cover the very latest research, inspiration, trends and insights. With a team of over 80 specialist staff, BCM is one of Australia's largest independent advertising and communications agencies.