A few weeks ago we covered Tupac’s appearance, in hologram form, at the Coachella festival. Now this technology has elegantly found its way into the retail space – this time in a Parisian lingerie store called Empreinte.
The store, located in the chic 8th Arrondissement (district), is attracting after-hours customers with a hologram woman in lingerie, showcasing products in a very eye-catching way. She randomly appears throughout the store, before disappearing into a shower of stars.
Window shopping just got a whole lot more interesting and it yet again proves that ‘bricks and mortar’ retailers can provide shoppers with unique experiences.
Fad or Future?
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