Why go to a store when the store can come to you? For many retailers online shopping has brought the store directly to the consumer, but what can you do when people still want to physically see, touch and try out your product before they buy it?
Well, if you’re MINI in Paris you can turn a fleet of 10 MINIs into mobile stores and take them to your potential customers.
What more do you really need to sell a car, other than the car itself? With such a strong, marketable product MINI recognised that they just needed to get their cars in front of people and that would be enough to sell them.
So they took to the streets, where people could test drive the MINIs on the spot, rather than having to go to a physical location.
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