Do the Swedes do it better when it comes to promoting safe sex amongst young adults?
50,000 condoms packets were printed with a unique QR code and handed out over the Swedish Summer.
When the barcode was scanned, an app was installed on the user’s smartphone that measured factors such as sound, duration and rhythm. Each time the app was initiated, it reminded the user to put on a condom first before beginning a new session.
After each session, the stats are aggregated by the app and the user could share and compare the results with other uploaded profiles.
The campaign successfully registered 5,900 charts, and users were also able to find out interesting comparisons, such as which pet owners were the loudest and which day of the week had more couples having sex.
Fad or Future?
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