We all know that toys come to life at night, but what about books?
This amazing stop-motion video was created by the owners of Type Bookstore in Toronto to promote their store, and ignite the public’s love of real books.
This video was created using 27 pairs of hands (to stack and re-stack the books) and included a few sleepless nights for the whole team.
A beautiful illustration of how great products can speak for themselves.
Fad or Future?
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